Articles
Top 10 Product Categories Japanese Consumers Ar...
We’ve already seen that toki shōhi—experience-driven shopping—is now at the heart of Japanese consumer behavior. What matters today is whether your...
Japan Market Entry Checklist
❚ Define Your Local Partner Strategy Distributor vs. AgentEvaluate trade-offs: distributors assume inventory risk but dilute margin; agents cost less...
Explaining the trends in the field of e-commerc...
In September 2024, the Ministry of Economy, Trade and Industry published a report on the domestic EC market and trends in...