Articles
Nov 27
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Strategic Categories for Entering Japan’s E-Com...
A concise 5-minute report based on 2024–2026 trends Japan’s B2C e-commerce market reached approximately JPY 26 trillion in 2024 and...
What Global Brands Often Misunderstand
For many overseas brands, Japan looks like an attractive market—large, stable, and known for strong consumer spending. Yet the reality...
Best Months for Sales Growth in Japan and Strat...
❚ Seasonality in the Japanese E-Commerce Market Consumer spending in Japan is strongly influenced by seasonal events and bonus payout periods....