Articles
Marketing to Japan's Silver Market: E-Commerce ...
Japan's silver market — its large, wealthy population of older consumers — is one of the most underrated e-commerce opportunities...
Selling Fashion and Apparel in Japan: Sizing, S...
Selling fashion and apparel in Japan means adapting to Japanese sizing, a distinct seasonal calendar, the highest return-rate category, and...
How Overseas Beauty Brands Win in Japan: Market...
Japan is one of the world's largest and most sophisticated beauty markets, but it rewards a specific kind of overseas...
The Japan E-Commerce Seasonal Calendar: Plannin...
The Japan e-commerce seasonal calendar is the year-round rhythm of sale events, gifting seasons, and cultural moments that overseas brands...
Live Commerce in Japan: How Live-Stream Shoppin...
Live commerce in Japan is real-time, interactive live-stream shopping — a host demonstrates products and viewers ask questions and buy...
How to Reduce Return Rates in Japan: Sizing, Fi...
Reducing return rates in Japan means preventing returns before they happen — through accurate sizing, thorough product information, and expectation-setting...
B2B E-Commerce in Japan: How Overseas Brands Se...
B2B e-commerce in Japan is the practice of selling wholesale to Japanese businesses — retailers, distributors, and companies — online,...
Cross-Border Payments and Fraud Prevention for ...
Cross-border payments for Japan e-commerce cover how an overseas brand gets paid by Japanese shoppers, settles in yen, manages FX,...
TikTok Shop and TikTok Marketing in Japan: A Gu...
TikTok marketing in Japan uses short-form video to drive product discovery among younger Japanese consumers, with TikTok Shop adding in-app...
Japanese Return Gifts: How Uchiiwai and Okaeshi...
Uchiiwai and okaeshi are Japan's return-gift customs — when someone receives a gift or celebration money, they reciprocate with a...