Articles
The First Mistake Brands Make When Entering Jap...
❚ How to think about Amazon Japan, Rakuten, and DTC (Shopify) to avoid early failure When overseas brands plan a...
Why Good Products Often Don’t Sell in Japan
❚ Understanding Japan’s purchase structure through metrics (for overseas eCommerce operators) You can bring a genuinely great product into Japan—strong quality,...
Dec 19
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How to Stop Sales from Collapsing After Rakuten...
After Rakuten Super Sale ends, many store owners say the same things: “Sales were strong, but I don’t actually know...