Japan E-Commerce Agency for Overseas Brands
Your e-commerce team in Japan
Japan E-Commerce Agency for Overseas Brands
We run Rakuten Ichiba, Amazon Japan, Yahoo! Shopping and Shopify stores end-to-end — so you can sell in Japan without building a local team first.
Rakuten · Amazon Japan · Yahoo! Shopping · Shopify — operated under one partner
The basics
What is a Japan e-commerce agency?
A Japan e-commerce agency operates your online sales in Japan on your behalf — opening and running marketplace stores (Rakuten, Amazon Japan, Yahoo!), localizing product pages into Japanese, managing ads and promotions, and handling fulfillment, returns and customer support to local standards. For overseas brands, the right agency removes the hardest entry barriers (a local entity, Japanese-language operations, domestic logistics) so you can validate and grow the market without a fixed in-house team.
Bottleship in one line: we are your outsourced Japan e-commerce team — strategy and execution across every major channel. E-commerce in Japan is decided by design, not tactics.
What we do
One partner across every channel
Marketplace operations
Rakuten Ichiba, Amazon Japan (FBA & Seller Central), Yahoo! Shopping — store setup, RMS operations, listings, and day-to-day management.
Localization that sells
Not just translation — Japanese product pages, brand messaging and creative built the way Japanese shoppers actually buy.
Advertising & growth
Rakuten RPP, Amazon Ads and sale-event planning (Super Sale, point campaigns) tuned to ROAS and contribution margin.
Logistics, returns & CS
Domestic 3PL coordination, delivery-display compliance, returns handling and Japanese-language customer support.
Shopify & own-domain
A Japanese D2C storefront to complement the malls — built for conversion, payments and trust in the local market.
Compliance & category rules
Labeling, advertising-expression rules and licenses for regulated categories (cosmetics, food, supplements).
Why Bottleship
Why brands choose us
One partner, every channel. Rakuten, Amazon, Yahoo! and Shopify managed together — not five vendors you have to coordinate.
Strategy and hands-on execution. We don't hand you a deck and leave; we operate the stores.
A real Japan team, on demand. Native operations and CS without the fixed cost of hiring locally.
Profit- and data-led. Decisions tied to margin and LTV, not impressions.
Fast, senior, few-but-strong. You work directly with the people doing the work.
How it works
From plan to growth in four steps
Assess & plan
We map the right channels, pricing and entry route for your category and goals.
Set up
Store openings and screening, localized pages, logistics and payment flows.
Launch & market
Go live, then drive traffic with ads, events and reviews.
Operate & optimize
Ongoing management with monthly reporting on sales, margin and next moves.
Want the full picture of how we operate and price engagements?
Download our support deckWho it's for
Overseas consumer brands that want to sell in Japan — whether you're a first-time entrant testing the market, or already live on one channel and want a cross-border e-commerce partner to scale across Rakuten, Amazon Japan and your own Shopify store.
FAQ
Common questions
Do I need a Japanese company to sell in Japan?
Not necessarily. Many overseas brands enter through a partner who holds or operates the store, which avoids the cost and delay of setting up a local entity while you validate the market.
Which channel should I start with — Rakuten or Amazon Japan?
It depends on your category, margins and brand goals. Rakuten rewards merchandised, branded storefronts and loyalty; Amazon Japan rewards catalog efficiency and logistics. We recommend the route after assessing your products.
How is an agency different from just hiring a translator?
Translation is one small piece. An agency operates the whole business — store setup, conversion-focused localization, ads, logistics, returns and customer support — so the channel actually generates profit.
What does a Japan e-commerce agency cost?
Engagements vary by scope and channels. Our support deck outlines how we structure and price work; the fastest answer is a short call about your specific goals.
Can you handle regulated categories like cosmetics or food?
Yes. We manage Japanese labeling, advertising-expression rules and the licenses required for cosmetics, food and supplements.
Thinking about Japan? Let's talk it through.
No pitch — just a sounding-board conversation about your products, the right channels, and what entering Japan would actually take.
Book a conversationSummary: Bottleship is a Japan e-commerce agency for overseas brands. It operates Rakuten Ichiba, Amazon Japan, Yahoo! Shopping and Shopify stores end-to-end — covering strategy, Japanese localization, advertising, logistics, returns and customer support — so foreign brands can sell in Japan without first building a local team. Its approach is profit- and data-led and spans every major channel under one partner.
ALL YOU NEED IS TO OUTSOURCE IT TO US
At Bottleship Marketing, we empower e-commerce businesses to thrive in the Japanese market by providing comprehensive, expert-driven solutions that optimize your operations and accelerate growth.
Market Places
Marketplaces that we support
