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    Home / Articles / Rakuten

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    Recent Articles

    • How Japanese Ads Are Different
      Jul 18
      How Japanese Ads Are Different

      ❚ Selling Style: Soft vs. Direct  Japanese...

    • Cracking Japan’s Fast-Growing Online Market
      Jun 27
      Cracking Japan’s Fast-Growing Online ...

      ❚ What’s driving Japan’s e-commerce acceleration  The...

    • Japan Market
      Jun 20
      Top 10 Product Categories Japanese Co...

       We’ve already seen that toki shōhi—experience-driven shopping—is...

    Articles

    Sessions on Japanese E-commerce
    Jun 13
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    SayamaYosuke

    Succeeding in Japan’s E-Commerce Market Takes M...

     Japan isn't a market where simple translation and listing are enough. Especially on platforms like Rakuten, everything—from the search algorithm...

    How Are Japanese Online Shoppers Different?
    May 30
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    SayamaYosuke

    How Are Japanese Online Shoppers Different?

     Everyone will have to sell something at least once in their life—whether it’s a school interview, a job interview, or...

    Japanese E-commerce
    May 10
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    SayamaYosuke

    Beyond Borders: Selling Successfully in Japan’s...

    ❚ Cracking the Japanese E-Commerce Market Japanese consumers are famously cautious.But that same caution translates into something most markets envy:...

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