Articles
What Global Brands Often Misunderstand
For many overseas brands, Japan looks like an attractive market—large, stable, and known for strong consumer spending. Yet the reality...
Black Friday in Japan: What It Means for Your E...
For retailers considering entry into Japan, “Black Friday” can be misleading. Yes, it exists—but it doesn’t function the same way...
Does Japan Really Have Black Friday?
In the Western retail world, November is synonymous with the feverish energy of Black Friday and Cyber Monday. It's a...