Articles
How Japanese Ads Are Different
❚ Selling Style: Soft vs. Direct Japanese ads often take a soft and emotional approach. They don’t push people to...
Cracking Japan’s Fast-Growing Online Market
❚ What’s driving Japan’s e-commerce acceleration The habits formed during the pandemic have become permanent. Shoppers who once favoured bricks-and-mortar...
Top 10 Product Categories Japanese Consumers Ar...
We’ve already seen that toki shōhi—experience-driven shopping—is now at the heart of Japanese consumer behavior. What matters today is whether your...