Articles
Top 10 Product Categories Japanese Consumers Ar...
We’ve already seen that toki shōhi—experience-driven shopping—is now at the heart of Japanese consumer behavior. What matters today is whether your...
Succeeding in Japan’s E-Commerce Market Takes M...
Japan isn't a market where simple translation and listing are enough. Especially on platforms like Rakuten, everything—from the search algorithm...
How Are Japanese Online Shoppers Different?
Everyone will have to sell something at least once in their life—whether it’s a school interview, a job interview, or...