Articles
Cracking Japan’s Fast-Growing Online Market
❚ What’s driving Japan’s e-commerce acceleration The habits formed during the pandemic have become permanent. Shoppers who once favoured bricks-and-mortar...
Top 10 Product Categories Japanese Consumers Ar...
We’ve already seen that toki shōhi—experience-driven shopping—is now at the heart of Japanese consumer behavior. What matters today is whether your...
Succeeding in Japan’s E-Commerce Market Takes M...
Japan isn't a market where simple translation and listing are enough. Especially on platforms like Rakuten, everything—from the search algorithm...