Articles
The Obon Holiday and Japan’s E-Commerce Market
❚ What is the Obon Holiday? Obon (お盆) is one of Japan’s most significant summer holidays, typically running from August...
Top 10 Product Categories Japanese Consumers Ar...
We’ve already seen that toki shōhi—experience-driven shopping—is now at the heart of Japanese consumer behavior. What matters today is whether your...
Rakuten SEO Measures - Latest Information
*This article on Rakuten SEO measures is updated based on the latest findings from our EC consulting business. As Rakuten's...