Articles
What Global Brands Often Misunderstand
For many overseas brands, Japan looks like an attractive market—large, stable, and known for strong consumer spending. Yet the reality...
The Obon Holiday and Japan’s E-Commerce Market
❚ What is the Obon Holiday? Obon (お盆) is one of Japan’s most significant summer holidays, typically running from August...
Top 10 Product Categories Japanese Consumers Ar...
We’ve already seen that toki shōhi—experience-driven shopping—is now at the heart of Japanese consumer behavior. What matters today is whether your...