Articles
The Obon Holiday and Japan’s E-Commerce Market
❚ What is the Obon Holiday? Obon (お盆) is one of Japan’s most significant summer holidays, typically running from August...
Why Japan Is Still a Prime Market for Global E-...
❚ Understanding Japan’s Quiet E-Commerce Boom While global e-commerce growth shows signs of plateauing in some regions, Japan remains a...
How Japanese Ads Are Different
❚ Selling Style: Soft vs. Direct Japanese ads often take a soft and emotional approach. They don’t push people to...