Articles
How Japanese Ads Are Different
❚ Selling Style: Soft vs. Direct Japanese ads often take a soft and emotional approach. They don’t push people to...
Top 10 Product Categories Japanese Consumers Ar...
We’ve already seen that toki shōhi—experience-driven shopping—is now at the heart of Japanese consumer behavior. What matters today is whether your...
Japan Market Entry Checklist
❚ Define Your Local Partner Strategy Distributor vs. AgentEvaluate trade-offs: distributors assume inventory risk but dilute margin; agents cost less...