Articles
Inside Japan's Epic "Nenmatsu Shōsen," the Year...
As soon as the Halloween decorations come down in the US and UK, we’re immediately thrust into the frantic energy...
Japan's E-Commerce Market in 2025: The 3 Core S...
As the world's third-largest e-commerce market, Japan represents a land of immense opportunity for international brands. Yet, many ambitious companies,...
A Must-Read for E-commerce Managers: 3 Key Tren...
Have you seen the latest e-commerce market survey released by Japan's Ministry of Economy, Trade and Industry (METI)? For those...
Japan’s Year-End Sales Surge: How to Prepare fr...
If you are planning to sell in Japan, you cannot overlook the final quarter of the year. From September onwards,...
Best Months for Sales Growth in Japan and Strat...
❚ Seasonality in the Japanese E-Commerce Market Consumer spending in Japan is strongly influenced by seasonal events and bonus payout periods....
The Obon Holiday and Japan’s E-Commerce Market
❚ What is the Obon Holiday? Obon (お盆) is one of Japan’s most significant summer holidays, typically running from August...
Japan Is No Longer Optional
❚ In 2025, Japan isn’t just an opportunity—it’s a necessity. As inflation pressures mount in the U.S. and consumer sentiment...
Why Japan Is Still a Prime Market for Global E-...
❚ Understanding Japan’s Quiet E-Commerce Boom While global e-commerce growth shows signs of plateauing in some regions, Japan remains a...
How Japanese Ads Are Different
❚ Selling Style: Soft vs. Direct Japanese ads often take a soft and emotional approach. They don’t push people to...
Cracking Japan’s Fast-Growing Online Market
❚ What’s driving Japan’s e-commerce acceleration The habits formed during the pandemic have become permanent. Shoppers who once favoured bricks-and-mortar...