Articles
Why Lowering Your Price Still Doesn’t Sell in J...
❚ A pricing strategy guide based on Japan’s unique “price perception” and comparison culture Many overseas brands enter Japan believing...
Amazon Japan: The First Things You Must NOT Do
❚ Early-stage design mistakes explained through policy, pricing, and review culture (with failure cases) Amazon Japan can feel like the fastest...
The First Mistake Brands Make When Entering Jap...
❚ How to think about Amazon Japan, Rakuten, and DTC (Shopify) to avoid early failure When overseas brands plan a...
Why Good Products Often Don’t Sell in Japan
❚ Understanding Japan’s purchase structure through metrics (for overseas eCommerce operators) You can bring a genuinely great product into Japan—strong quality,...
How to Stop Sales from Collapsing After Rakuten...
After Rakuten Super Sale ends, many store owners say the same things: “Sales were strong, but I don’t actually know...
Strategic Categories for Entering Japan’s E-Com...
A concise 5-minute report based on 2024–2026 trends Japan’s B2C e-commerce market reached approximately JPY 26 trillion in 2024 and...
What Global Brands Often Misunderstand
For many overseas brands, Japan looks like an attractive market—large, stable, and known for strong consumer spending. Yet the reality...
Black Friday in Japan: What It Means for Your E...
For retailers considering entry into Japan, “Black Friday” can be misleading. Yes, it exists—but it doesn’t function the same way...
Japan's Year-End Shopping Season: How Much Do E...
In Japan, the end of the year is a whirlwind of major events, from Christmas and New Year's Eve to...
Does Japan Really Have Black Friday?
In the Western retail world, November is synonymous with the feverish energy of Black Friday and Cyber Monday. It's a...