Articles
What Global Brands Often Misunderstand
For many overseas brands, Japan looks like an attractive market—large, stable, and known for strong consumer spending. Yet the reality...
Black Friday in Japan: What It Means for Your E...
For retailers considering entry into Japan, “Black Friday” can be misleading. Yes, it exists—but it doesn’t function the same way...
Japan's Year-End Shopping Season: How Much Do E...
In Japan, the end of the year is a whirlwind of major events, from Christmas and New Year's Eve to...
Does Japan Really Have Black Friday?
In the Western retail world, November is synonymous with the feverish energy of Black Friday and Cyber Monday. It's a...
Inside Japan's Epic "Nenmatsu Shōsen," the Year...
As soon as the Halloween decorations come down in the US and UK, we’re immediately thrust into the frantic energy...
Japan's E-Commerce Market in 2025: The 3 Core S...
As the world's third-largest e-commerce market, Japan represents a land of immense opportunity for international brands. Yet, many ambitious companies,...
A Must-Read for E-commerce Managers: 3 Key Tren...
Have you seen the latest e-commerce market survey released by Japan's Ministry of Economy, Trade and Industry (METI)? For those...
Japan’s Year-End Sales Surge: How to Prepare fr...
If you are planning to sell in Japan, you cannot overlook the final quarter of the year. From September onwards,...
Best Months for Sales Growth in Japan and Strat...
❚ Seasonality in the Japanese E-Commerce Market Consumer spending in Japan is strongly influenced by seasonal events and bonus payout periods....
The Obon Holiday and Japan’s E-Commerce Market
❚ What is the Obon Holiday? Obon (お盆) is one of Japan’s most significant summer holidays, typically running from August...