Articles
Top 10 Product Categories Japanese Consumers Ar...
We’ve already seen that toki shōhi—experience-driven shopping—is now at the heart of Japanese consumer behavior. What matters today is whether your...
Top 10 Product Categories Japanese Consumers Ar...
Recently, Japan’s consumer trend has shifted from koto shōhi (value-centered purchasing) to toki shōhi (experience-centered purchasing). Rather than asking “What kind...
May in Japan is a gold, for real!
❚ For sellers, May is a Midas touch May in Japan unleashes an extraordinary spending spree. Millions of consumers take time...