Articles
Nov 27
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Strategic Categories for Entering Japan’s E-Com...
A concise 5-minute report based on 2024–2026 trends Japan’s B2C e-commerce market reached approximately JPY 26 trillion in 2024 and...
What Global Brands Often Misunderstand
For many overseas brands, Japan looks like an attractive market—large, stable, and known for strong consumer spending. Yet the reality...
Black Friday in Japan: What It Means for Your E...
For retailers considering entry into Japan, “Black Friday” can be misleading. Yes, it exists—but it doesn’t function the same way...