About this report
Built on data from Japan's Ministry of Economy, Trade and Industry (METI) and Digital Commerce Research Institute, Inc., this report maps the Japanese BtoC-EC (physical goods) market from 2016 through 2025 (est.) — covering market-size trends, category-level dynamics, Amazon and Rakuten gross merchandise value (GMV), and web traffic (organic search) analysis, all in one place. Every figure includes both JPY and USD (at ¥160/$), so it's ready to share internally as well as with overseas brands and cross-border clients.

Who it's for

• Teams tracking Japan's EC market size and category trends with up-to-date data
• Brands weighing marketplace strategy — where to focus between Amazon and Rakuten
• Overseas brands evaluating entry into the Japanese market (inbound)
• Anyone who needs source data and charts to back up proposals or internal decks

What's inside (10 pages)

• 10-year BtoC-EC market size trend (2016–2025, CAGR 7.94%)
• Category market size, CAGR & insights (Food & Beverages / Home Appliances & PC / Cosmetics / Daily Goods & Household / Furniture & Interior / Apparel & Fashion)
• Amazon & Rakuten GMV trends (2019–2025)
• Estimated 2025 GMV by category (Amazon vs Rakuten)
• Web traffic analysis (Ahrefs): organic traffic, Domain Rating & 24-month trend for amazon.co.jp / rakuten.co.jp
• JPY and USD shown side by side throughout

Sources: METI Survey on E-Commerce Market; estimates by Digital Commerce Research Institute, Inc.; Ahrefs (retrieved Jul 2026)
Prepared by: Bottleship Inc.