Articles
Top 10 Product Categories Japanese Consumers Ar...
We’ve already seen that toki shōhi—experience-driven shopping—is now at the heart of Japanese consumer behavior. What matters today is whether your...
Succeeding in Japan’s E-Commerce Market Takes M...
Japan isn't a market where simple translation and listing are enough. Especially on platforms like Rakuten, everything—from the search algorithm...
Top 10 Product Categories Japanese Consumers Ar...
Recently, Japan’s consumer trend has shifted from koto shōhi (value-centered purchasing) to toki shōhi (experience-centered purchasing). Rather than asking “What kind...